In a world where third-party data is losing its grip, retail media offers brands a powerful alternative—delivering hyper-targeted ads exactly where purchase decisions are made. As privacy rules tighten, knowing how to tap into first-party data could be the key to staying ahead.

Talk: Redefining Data Quality and Control in a Privacy-First World

Advance Metrics implemented server-side tracking and also enabled seamless integration with Microsoft Dynamics and other platforms to improve the efficiency of marketing automation and data analysis.