ID Pooling - The new remarketing

Access to complete data enables marketers to precisely target their audience segments. By analysing comprehensive tracking data, marketers can identify patterns, trends and customer segments to create tailored campaigns that resonate with their target audience and lead to higher engagement and conversion rates.

With this technology, marketers can personalise their content based on individual user preferences and deliver customised experiences that build more robust customer engagement and drive higher customer satisfaction and loyalty.

ID pooling enables the remarketing of the future. User IDs are pooled and shared to gain a more comprehensive understanding of user interactions and behaviour. This enables more precise targeting and personalised advertising campaigns. ID Pooling also provides efficiencies and protects privacy by using a central pool of user IDs instead of creating separate lists for each platform.

ID Pooling uses pseudonomised user IDs to protect the privacy of users. No identifiable personal information is stored or shared, only pseudonomised information is used for user segmentation and remarketing purposes.