Privacy-compliant Tracking with JENTIS

Since the Schrems II ruling of the European Court of Justice, it has been difficult in practice to transfer personal data to the USA in a legally compliant manner. Building on this, the data protection authorities of several EU member states have decided that U.S. tools such as Google Analytics cannot be operated in a legally compliant manner in their current form.

The solution proposed by the data protection authorities of France and Denmark: pseudonymisation via reverse proxy servers. This is the basic operating principle of the Data Capture Platform (DCP) from JENTIS.

Data protection compliance is determined at the beginning of the value chain: during data capture. Data that has not been captured and forwarded in compliance with the law can hardly be used legally afterwards.

With the Data Capture Platform from JENTIS, you take sole control over data capture on your website. By setting first-party code and cookies, first-party personal data is captured on your JENTIS server.

You decide which of your tools and cloud storage platforms the data is forwarded to – and at what level of data protection. You can pseudonymise outgoing data at the push of a button and keep using your third-party tools while still ensuring data protection.