The standard implementation of Google Analytics has been found NOT to be legally compliant. With a market share of over 80%, this is a real blockbuster with potential for a domino effect. And this of course raises the question of what now needs to be done legally and technically in order to continue measuring website performance.
These and many other questions will be addressed in this Express Webinar by JENTIS together with Geistwert. (webinar in german language)
The rise and fall of third-party cookies
In Part 2 of his talk, Lou Montulli discusses the transformation of the cookie into an adtech tracking tool. He opens up about the opportunity he had to end third-party cookies then and there – and why he and his team decided to retain them.