With remarketing, website users are shown targeted advertising – based on their surfing behavior.
? How does remarketing work?
Third-party cookies are used to record information about website users. These are thus recognized on other websites and receive customized advertisements. This is intended to bring users back to the company’s own website.
? Why remarketing has an expiration date?
2023 heralds the end of third-party cookies. This also means that remarketing as we know it today will no longer be possible, as users can no longer be tracked across websites.
? What to do now?
Now is the time to rethink! Data protection for the benefit of website users must be taken seriously, so alternatives to remarketing and co. are needed.