Hear JENTIS at Superweek 2023
Superweek is one of the most prestigious analytics conferences in Europe, making it a unique annual gathering of marketing experts, analysts and thought leaders in the industry.
This year, JENTIS will be represented at Superweek with a presentation by co-CEO, CTO and co-founder Thomas Taucher.
Time: Friday, 03.02.2023, 12:00-12:30
Location: Saliris Hotel, Egerszalók, Hungary
How to use Data Enrichment to generate better first-party Data in real-time
Server-side tracking has quickly become a crucial technology to improve data quality and compliance. Real-time data enrichment in a first-party context is the next step to unlocking its full potential. In his presentation, Thomas will share three real-world customer cases that demonstrate the benefits of data enrichment and why it is so important to enrich in real-time:
- Enrichment with additional customer segment data (customer scoring) for use with Facebook campaigns
- Page speed optimisation by enriching with product data instead of tracking it via the frontend
- Enrichment with weather data to optimise Adwords remarketing regarding tourism parameters
Speakers
Thomas Tauchner, Founder, Co-CEO and CTO of JENTIS
Thomas started out in the analytics industry at a young age, always keeping an eye on the current needs of the market and always one step ahead of technological developments. After a stint as Head of Web Analytics at e-Dialog, he founded his own web analytics agency, Webrocket, in 2014. To solve the problems observed in online marketing during this time, he developed an innovative solution for server-side tracking. The new technology was followed by the founding of JENTIS.
Mehr Beiträge
Webinar: How to handle First-Party Data
Learn about successful first-party data strategies and how to effectively leverage them for your business.
DPO Brunch in February
2023 could be the year of change for transatlantic data transfers. Or will history repeat itself? Join us as we discuss the expectations and the reality surrounding EU-US data transfers.
Heroes of Data Privacy 2023
Following the success of the first edition of Heroes of Data Privacy as an online event in 2022, the conference is coming back bigger and better.