Data Enrichment to generate better first-party Data in real-time
JENTIS was represented at the legendary analytics conference Superweek in Hungary with a presentation by JENTIS founder and co-CEO Thomas Tauchner.
Superweek is one of the most prestigious analytics conferences in Europe, making it a unique annual gathering of marketing experts, analysts and thought leaders in the industry.
This year, JENTIS was represented at Superweek with a presentation by co-CEO, CTO and co-founder Thomas Taucher.
How to use Data Enrichment to generate better first-party Data in real-time
Server-side tracking has quickly become a crucial technology to improve data quality and compliance. Real-time data enrichment in a first-party context is the next step to unlocking its full potential. In his presentation, Thomas will share three real-world customer cases that demonstrate the benefits of data enrichment and why it is so important to enrich in real-time:
Enrichment with additional customer segment data (customer scoring) for use with Facebook campaigns
Page speed optimisation by enriching with product data instead of tracking it via the frontend
Enrichment with weather data to optimise Adwords remarketing regarding tourism parameters
Watch the Presentation at Superweek:
Thomas Tauchner, Founder, Co-CEO and CTO of JENTIS
Thomas started out in the analytics industry at a young age, always keeping an eye on the current needs of the market and always one step ahead of technological developments. After a stint as Head of Web Analytics at e-Dialog, he founded his own web analytics agency, Webrocket, in 2014. To solve the problems observed in online marketing during this time, he developed an innovative solution for server-side tracking. The new technology was followed by the founding of JENTIS.