Remarketing and Personalisation in the cookieless Future

Will remarketing still be possible in the cookieless future? And if so, how? A panel of renowned experts provides valuable insights.

Remarketing is one of the most successful marketing techniques on the web. But it is fundamentally built on the support of third-party cookies by popular browsers. With the end of third-party cookies in Google Chrome in mid-2024, remarketing will no longer be feasible in its current form.

What is next? Our panel of top industry experts explains current developments and outlines what’s next for remarketing in the cookieless future. 

This talk was live recorded during “Heroes of Data & Privacy” event.

Speaker

Kati Förster, Chief Innovation Officer at EssenceMediacom
Barbara Klinser-Kammerzelt, Client partner at dentsu Austria
Tom Peruzzi, CTO of Virtual Minds
Markus Plank, President of iab Austria
Andreas Weichselbaum (moderator), JENTIS

Save the Date: Heroes of Data & Privacy 2024 

Don’t miss this unique opportunity to be at the forefront of the next edition of Heroes of Data & Privacy, May 14-16, 2024 in Vienna. Register now and be among the first to receive exciting updates, early access and all the important information.

We look forward to seeing you there!

Pre-Registration HODP 2024

By pre-registering to the event, I confirm my understanding that the personal data provided by me above may be processed by JENTIS for the sole purpose of facilitating and running the event. Further information on data protection can be found at www.jentis.com/privacy-policy.

I give my express consent that the personal data provided by me above may be used for sending me a newsletter with relevant information about future events and services offered by JENTIS GmbH. I can revoke this consent at any time via privacy@jentis.com.

More Talks & Panels

Past Events
24
May

EU Privacy Seal for use in Marketing & PR

The most important criteria for certification and what you need to consider when using certification as a marketing tool.

Past Events
24
May

What culture do businesses need to handle data right?

Ethical handling of data is not just a question of rules and regulations from outside or within a data-driven company – it is a question of culture as well. Hear experts on how to handle data right.

Past Events
25
May

The vital need for privacy by design

Ann Cavoukian is one of the world's foremost privacy experts. Her concept of "Privacy by Design" has influenced countless data protection regulations, most notably the GDPR.