Whitepaper: First-Party Data Capture with a Server-Side Tracking Platform

Data quality in marketing is declining due to adblockers and tracking prevention in browsers. In addition, the clock is ticking for third-party cookies, despite Google announcing the continued support of Third-Party cookies in mid-2024. At the same time, data protection regulations such as the GDPR and ePrivacy require that companies protect their users’ data and have data collection under control – the “cookieless era” has begun. First-Party data capture with a server-side tracking platform is the key to a future-proof data strategy for your marketing, fully independent of third-party cookies.

White Paper: First-Party Data Capture with JENTIS

The challenges for data-driven companies are great. But today it is easier than ever to solve them in one fell swoop and take advantage of opportunities for more growth. First-Party data capture with JENTIS makes it possible.

In this white paper you will learn …

• Why your business needs a server-side tracking platform in the cookieless era.
• how this type of platform provides better data for more effective marketing campaigns.
• how you can regain control of your data and track it in a legally compliant way.
• what distinguishes a server-side tracking platform from other platforms.
• what you need to consider when choosing a provider and implementing.

For more information: What is Cookieless Tracking? | What is server-side tracking? | Using GA4 with server-side tracking

First-party data capture with a Server-side Tracking Platform

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