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Retail Media: The Rise of First-Party Data
In a world where third-party data is losing its grip, retail media offers brands a powerful alternative—delivering hyper-targeted ads exactly where purchase decisions are made. As privacy rules tighten, knowing how to tap into first-party data could be the key to staying ahead.
How Server-Side Tracking helped Zühlke achieve Data Excellence
Advance Metrics implemented server-side tracking and also enabled seamless integration with Microsoft Dynamics and other platforms to improve the efficiency of marketing automation and data analysis.
POAS vs. ROAS: The Key to Profitability in E-Commerce Marketing
Unlike Return on Ad Spend (ROAS), which centers on revenue, Profit on Ad Spend (POAS) provides a clearer picture of true profitability, helping businesses make smarter advertising investments.
