Two important definitions
Let’s start with a crucial differentiation, before diving in: setup vs implementation & migration. It is critical for the success of your project to keep these two definitions in mind, because they are often confused and lead to incorrect expectations.
After the JENTIS setup is complete on your website, your tools, tags and triggers can be moved to the JENTIS tag manager (JTM) and connected to your CMP. We define this process as the JENTIS migration.
What does the setup process look like?
How long does the setup process take?
What does the migration process look like?
This is not easy to generalize because the migration process is geared towards your individual needs and also depends on what and how you have tracked so far. Regardless, here are a couple of “milestones” during the JENTIS migration process.
- Status quo
During this first step, your implementation partner (either your agency or JENTIS partner agency) looks at your current tracking to get an overview of how advanced, complex and extensive your operations are. In case you have a technical documentation about your current tracking solution, this can speed up the process greatly.
- Definition tracking roadmap
In this next phase a roadmap is defined during which the current setup is consulted – essential parts will be migrated while old or outdated parts can be omitted to speed up and simplify the migration process.
- Migration – tool by tool
The implementation of each tool, tag and trigger is the next phase – the real implementation phase. Depending on your needs, speed/risk and tracking roadmap this can take anywhere from a couple of days to a couple of weeks to be fully complete. The most important tools can be migrated first to see results soon.
- Validation & control
After the implementation of each tool you are required to check the data quality and setup in order to finalize your individual migration.
How long does the migration process take?
As already suggested, it is quite hard to give you an exact estimation here because your individual migration is dependent on various factors ranging from the complexity of your setup, to the number of tools you use and also to the “risk” you’re willing to take in the process.
The migration process can be minimized with the right tracking roadmap in which it is clearly defined what is needed from the old tracking implementations and what is not required. Based on our experience, because of the huge amount of templates in the JENTIS Tag Manager, the migration is a lot quicker than in other comparable tools.
A rough estimation can be given during the first /second meeting with your implementation partner in our experience.
How much effort (time and resources) is required?
You can calculate with the following resource pools: Kick-off meeting and tracking roadmap coordination, regular meetings during the project if desired, control of data and tools after setup.
The migration per se is usually handled externally via a certified JENTIS agency.
Are you offering support?
We at JENTIS are always inspiring to provide our clients with a seamless onboarding process. For this reason, we built our product in a way that enables implementation partners with the easiest possible migration of any server-side tag management system.
As a tool provider, we want to use our resources as much as possible to improve the product, while we let your agency or our implementation partner do what they do best. When required we provide support in the form of documentation, how-to videos, special tracking education workshops and even meetings.
Golden rule for the JENTIS Migration
The cleaner your current tag management is and the more specified we can define the migration of the relevant tools, tags and triggers, the faster the whole process will be finalized.
An implementation partner is an agency or freelancer that is certified by JENTIS to assist you in your migration to the JENTIS Tag Management system.
If you already have an agency that assists you with your tag management, then we will provide your agency with material to complete the migration process for you. If this is required, please talk with your contact person at JENTIS, who is happy to initiate this onboarding process.