Pseudonymisation versus anonymisation
Since the introduction of GDPR and ePrivacy, the bar for data privacy is set high.
The discussion about the terms anonymization and pseudonymization of personal data is omnipresent, and yet the meaning is not entirely clear to everyone. Today we want to provide some clarity:
Anonymization
Alteration of personal data in such a way that this data can no longer be attributed to a specific or identifiable natural person by any means whatsoever and in an irreversible manner. Due to the trade-off between the complete anonymization and the minimum usability, complete anonymization is practically unfeasable for any complex database. By analogy, a burned letter is fully anonymized, but is nonetheless unusable.
Pseudonymization
Alteration of personal data in such a way that this data can no longer be attributed to a specific or identifiable natural person without additional information. If this additional information is stored securely, it is possible to prevent the reidentification of the individual. This is how JENTIS makes it possible for website operators to tread on legally solid ground without being exposed to the legal uncertainties surrounding international data transfers.
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JENTIS raises €11m Series A to make universal data capture a reality
The funding round led by Bright Pixel Capital, joined by 3TS Capital Partners and Pragmatech Ventures, will fuel product development and accelerate market expansion.
Why is data quality crucial for digital marketing success?
With high data quality, marketers gain more insights into user behaviour and increase ad performance and conversions.
Meet the highest data ethics standards with JENTIS
With JENTIS, your can easily go beyond regulatory requirements and build customer trust by meeting the highest data ethics standards.