Tracking Preventions, Ad-blockers and legal changes complicate the data collection for Online Marketing. With this realisation and affected by first ramifications, Pixum started to look for a solution at the beginning of 2021. Björn Prickartz, Head of Analytics & Conversion, quickly identified server-side tracking as a perfect fit. Due to the GDPR and the ePrivacy directive Pixum assessed various European solutions. With JENTIS they found an innovative partner, who focuses on data quality and protection with an advanced and mature technology.
Now, Pixum uses the JENTIS technology and tool connections to align media budgets, conduct exact analyses again and leverage data privacy for their competitive advantage.
Get a copy of the case study:
Facebook Tracking declared unlawful under GDPR by the Austrian DPA
In a recently published decision, the Austria DPA finds Facebook's tracking practices violate GDPR and Schrems II.
Switzerland's new data protection law: How to become compliant
On September 1, Swiss companies must have switched to privacy-compliant tracking. JENTIS offers the most effective solution for maximum data protection and data quality.
EU Parliament: Why MEPs rejected the Data Privacy Framework in committee
Our analysis of the opinions voiced on the Data Privacy Framework and what they mean for the implementation process.