Tracking Preventions, Ad-blockers and legal changes complicate the data collection for Online Marketing. With this realisation and affected by first ramifications, Pixum started to look for a solution at the beginning of 2021. Björn Prickartz, Head of Analytics & Conversion, quickly identified server-side tracking as a perfect fit. Due to the GDPR and the ePrivacy directive Pixum assessed various European solutions. With JENTIS they found an innovative partner, who focuses on data quality and protection with an advanced and mature technology.
Now, Pixum uses the JENTIS technology and tool connections to align media budgets, conduct exact analyses again and leverage data privacy for their competitive advantage.