7. June 2022

Case Study

Pixum collects up to 29.2% more data with JENTIS Server-Side Tracking, corrects 55% of customer journeys and increases its campaign performance by 176%.

Tracking Preventions, Ad-blockers and legal changes complicate the data collection for Online Marketing. With this realisation and affected by first ramifications, Pixum started to look for a solution at the beginning of 2021. Björn Prickartz, Head of Analytics & Conversion, quickly identified server-side tracking as a perfect fit. Due to the GDPR and the ePrivacy directive Pixum assessed various European solutions. With JENTIS they found an innovative partner, who focuses on data quality and protection with an advanced and mature technology.

Now, Pixum uses the JENTIS technology and tool connections to align media budgets, conduct exact analyses again and leverage data privacy for their competitive advantage.

Get a copy of the case study:

Pixum Case Study Download - EN
I give my express consent that the personal data provided by me above may be used for sending me a newsletter with relevant information about future events and services offered by JENTIS GmbH. I can revoke this consent at any time via office@jentis.com.

READ MORE

Past Events
16
Nov

JENTIS at IAPP Data Protection Conference 2022

Meet us at our Lunch Roundtable Topic Discussion on how compliant server-side tracking improves data quality.

Blog

Public GDPR fines are just the tip of the iceberg

The number of publicly known GDPR fines handed down each month has reached a significant level. However, analyses suggest that the published cases are only the tip of the iceberg.

Blog

How to update your Standard Contractual Clauses

By the end of 2022, businesses must have updated their Standard Contractual Clauses. Here's how to do it.