Effective campaigns with the Facebook CAPI and server-side tracking
Facebook’s Conversions API (CAPI) allows businesses to send first-party data directly to Facebook’s servers. This way, your Facebook campaigns benefit from the superior data quality of server-side tracking.
By bypassing the limitations of client-side tracking, businesses can more accurately measure and optimize their ad campaigns. The result is a better understanding of customer behaviour, higher return-on-ad-spend (ROAS), and the ability to make data-driven decisions for improved marketing performance.
With the Facebook CAPI integration on the JENTIS Data Capture Platform, connecting your server-side tracking setup takes just a few clicks.
JENTIS is a certified Meta Business Partner
Meta Business Partners have been vetted for their expertise in providing marketing, advertising and technology solutions. Meta Business Partner customers can count on in-depth platform knowledge and a lasting partner relationship with Meta.
As a Meta Business Partner, JENTIS now offers an even more reliable service to customers who rely on the Meta platform for their marketing campaigns. Meta’s personalization engines and JENTIS’ unmatched data quality form a powerful duo to drive your marketing and growth in the cookieless era.
Contact us if you would like to know more about how JENTIS can improve your campaign performance!
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Legal Glossary
TTDSG, LIA, CCPA? We have got you covered! Learn about legal terms related to data processing, data privacy and current legal developments.
Facebook Tracking declared unlawful under GDPR by the Austrian DPA
In a recently published decision, the Austria DPA finds Facebook's tracking practices violate GDPR and Schrems II.
How Remarketing works with Server-side Tracking
Remarketing and retargeting are ubiquitous in online marketing. Here's how it works with server-side tracking.