Whitepaper: Advanced Server-Side Tracking with a Data Capture Platform

How to achieve maximum data quality for your marketing with server-side tracking while remaining privacy-compliant.

Data quality in marketing is declining due to adblockers and tracking prevention in browsers. In addition, the clock is ticking for third-party cookies. According to Google, this will finally end in mid-2024.

At the same time, data protection regulations such as the GDPR and ePrivacy require that companies protect their users’ data and have data collection under control – the “cookieless era” has begun.

White Paper: Server-Side Tracking with a Data Capture Platform

The challenges for data-driven companies are great. But today it is easier than ever to solve them in one fell swoop and take advantage of opportunities for more growth. The JENTIS Data Capture Platform (DCP) with server-side tracking makes it possible.

In this white paper you will learn …

  • Why your business needs a DCP with server-side tracking in the cookieless era.
  • how a DCP provides better data for more effective marketing campaigns.
  • how you can regain control of your data with a DCP and track it in a legally compliant way.
  • what distinguishes DCPs from other platforms.
  • what you need to consider when choosing a provider and implementing.

 


For more information: What is Cookieless Tracking?What is server-side tracking? | Using GA4 with server-side tracking

File
Server-Side-Tracking mit einer Data Capture Plattform
Download

Learn more

Blog

Fighting low Consent Rates with JENTIS Synthetic User AI-based Tracking Technology

JENTIS has introduced an innovative AI-based tracking technology with its Synthetic Users, offering marketers a new way to enhance data analytics and gain deeper insights.

Blog

Retail Media: The Rise of First-Party Data

In a world where third-party data is losing its grip, retail media offers brands a powerful alternative—delivering hyper-targeted ads exactly where purchase decisions are made. As privacy rules tighten, knowing how to tap into first-party data could be the key to staying ahead.

Meet us!
01
Oct

JENTIS at GrowthLoop

Talk: Redefining Data Quality and Control in a Privacy-First World