Case Studies & White Papers

White paper: How to achieve maximum data quality for your marketing with server-side tracking while remaining privacy-compliant.

Pixum noticed diminishing data quality in their systems that was hurting ad performance. With first-party data from JENTIS, performance was greatly increased.

Learn how hosting provider World4You captures the maximum data quality for Google Analytics 4 with the JENTIS DCP.

Pixum collects up to 29.2% more data with JENTIS Server-Side Tracking, corrects 55% of customer journeys and increases its campaign performance by 176%.

If you want to use Google Analytics 4 on the server side, you are faced with the decision: Google Tag Manager or JENTIS Data Capture Platform.

What do you need to consider when choosing your server-side tracking provider to avoid surprises? Find answers in our buyer’s checklist.

Powerful web tracking needs reliable, scalable and privacy-compliant hosting. A success story from JENTIS and IONOS.

Google will continue to support third-party cookies indefinitely. But lessons learned from Apple’s App Tracking Transparency suggest that asking users for consent could still spell the end for the technology.

Google introduces the first-party mode to enhance data security and privacy controls.

Google has once again postponed the end of 3rd party cookies. This presents both opportunities and an urgent call to action for marketers.