Hear Jonas Rashedi and JENTIS at OMR 2023

Jonas Rashedi and JENTIS presenting a masterclass on how to gain better data and become privacy compliant with a Data Capture Platform.

The cookieless era has begun. Businesses that make the switch to server-side tracking in 2023 will be able to capture more accurate first-party data to complete customer journeys, increase marketing ROI, and effectively implement data protection.

Data Capture Platforms (DCPs) combine it all in one tool. In this Masterclass with renowned data specialist Jonas Rashedi, you will learn how to leverage a DCP to maximize data quality for your marketing and analytics, achieve data sovereignty and avoid troubles with the data protection authority.

Cookieless future? No problem! How to boost your marketing with server-side tracking

Date: May 9, 2023
Time: 10:45 a.m.
Location: Track 16, Hall B4

Speaker

Jonas Rashedi, Chief Data Officer, FUNKE Mediengruppe
Jonas is a specialist in data and optimization and CDO at FUNKE Mediengruppe, where he is building a new business unit. Before this, he was Director of Data Intelligence & Technologies at Parfümerie Douglas GmbH for four years. There, he led seven teams until his departure and oversaw a sales increase from 300 million to 1.2 billion. In addition, he interviews data managers in his podcast MY DATA IS BETTER THAN YOURS, writes books in collaboration with Springer Verlag, and helps companies increase their revenue through an efficient and clear data strategy.

Klaus Müller, Founder & Co-CEO, JENTIS
Klaus is the founder and co-CEO of JENTIS and is responsible for the company’s commercial side. He has over 20 years of experience in digital and tech industries. In 2002, he brought Blackberry to Austria at T-Mobile. He then headed Product Management and later Product Marketing & CRM at the first UMTS provider in Austria, H3G Austria. As Head of Industry at Google, Klaus was responsible for business development and sales.

Thomas Tauchner, Founder, Co-CEO & CPO, JENTIS
Thomas is the founder, co-CEO and CPO of JENTIS. From a young age, Thomas had an eye on the needs of the analytics market and was always one step ahead of technological developments. After working as Head of Web Analytics at e-Dialog, he founded his own web analytics agency, Webrocket, in 2014. To solve the online marketing problems observed in the industry, Thomas developed a unique hybrid tracking solution from which JENTIS emerged in 2020.

Meet us!
01
Oct

JENTIS at GrowthLoop

Talk: Redefining Data Quality and Control in a Privacy-First World

Blog

How Server-Side Tracking helped Zühlke achieve Data Excellence

Advance Metrics implemented server-side tracking and also enabled seamless integration with Microsoft Dynamics and other platforms to improve the efficiency of marketing automation and data analysis.

Blog

POAS vs. ROAS: The Key to Profitability in E-Commerce Marketing

Unlike Return on Ad Spend (ROAS), which centers on revenue, Profit on Ad Spend (POAS) provides a clearer picture of true profitability, helping businesses make smarter advertising investments.

Blog

Reverse the Rules: How JENTIS Reverse Proxy helps you keep first-party cookies persistent in Safari

A reverse proxy solution is key to overcoming Safari 16.4+ cookie limits, ensuring reliable web tracking and data integrity.

Blog

Pseudonymization: Server-side tracking with Data Protection

The JENTIS Data Capture Platform provides secure and powerful pseudonymisation to help you comply with data protection rules quickly and easily.

Blog

Google Analytics 4 server-side: Choosing the right Tag Manager

If you want to use Google Analytics 4 on the server side, you are faced with the decision: Google Tag Manager or JENTIS Data Capture Platform.

Blog

How Data Quality enables efficient and successful Digital Marketing

With high data quality, marketers gain more insights into user behaviour and increase ad performance and conversions.

Blog

Data Enrichment: Everything you need to know to get more out of your Data

Increase customer satisfaction and conversions with real-time data enrichment.

Blog

Server-Side Google Tag Manager: An Overview

Explore this overview of Server-Side Google Tag Manager: its features, benefits, and how it compares to Client-Side Google Tag Manager.

Blog

Higher revenue and 36% lower CPC with JENTIS

With server-side tracking from JENTIS, aqua blue was able to significantly lower the CPC and increase the ROI of its Google Ads campaigns.

Blog

Google will not deprecate Third-Party Cookies: What it means for Digital Marketers

Google will continue to support third-party cookies indefinitely. But lessons learned from Apple’s App Tracking Transparency suggest that asking users for consent could still spell the end for the technology.

Blog
News

Google's First-Party Mode vs. Server-Side Tracking: A Comparison

Google introduces the first-party mode to enhance data security and privacy controls.

Blog

The Ultimate Guide to Remarketing: Understanding Tracking Consent, Cookies, and Google Ads

Remarketing allows businesses to re-engage past website visitors with personalized ads, leveraging first-party data and privacy-first strategies like server-side tracking.

Blog

Google postpones the Third-Party Cookie Deadline, again

Google has once again postponed the end of 3rd party cookies. This presents both opportunities and an urgent call to action for marketers.

Blog

What is Server-Side Tracking?

A detailed overview of server-side tracking for online marketers and web analysts. Learn if it is the right fit for you and your marketing.

Blog

Google Consent Mode V2 in two minutes

Google’s new Consent Mode V2 requires you to adjust your tracking settings by March 2024. Here's what you need to know.

Blog

Improving Pagespeed: Best Practices for a faster Website

Fast loading times lead to more conversions and more sales in e-commerce. Find out how you can optimize your pagespeed.

Blog
Press

JENTIS raises €11m Series A to make universal data capture a reality

The funding round led by Bright Pixel Capital, joined by 3TS Capital Partners and Pragmatech Ventures, will fuel product development and accelerate market expansion.

Blog

Data Privacy Framework will be challenged: Is Schrems III looming?

The new Data Privacy Framework has been approved by the EU. But will it survive Max Schrems' challenge in the courts?

News

High fines due to the use of Google Analytics

The Swedish Data Protection Authority fines companies for using Google Analytics without sufficient additional measures.

Blog

Innovation Synthetic User

JENTIS has revolutionised the field of data analytics for marketers with its groundbreaking technology called Synthetic Users.

Blog

Save time and effort with server-side tracking as a managed service

Do-it-yourself vs. managed service: What you need to consider when choosing your server-side tracking setup.

Blog

What is cookieless Tracking?

The end of third-party cookies is causing a major transition across many industries. But what is cookieless tracking, really?

News

JENTIS wins EY's Scale-up of the Year Award

Recognised by a 52-member jury among 250+ entries, JENTIS' relentless innovation & commitment to digital transformation has been honored.

Blog

GDPR fines: Levels and Frequency

The number of publicly known GDPR fines handed down each month has reached a significant level. However, analyses suggest that the published cases are only the tip of the iceberg.

Blog
Past Events
25
May

Life after the 3rd party cookie

What are 3rd party cookies? How do they work? And what will life for online advertising look like after their demise?

Blog

Legal Glossary

TTDSG, LIA, CCPA? We have got you covered! Learn about legal terms related to data processing, data privacy and current legal developments.

Blog

Google Analytics 4: How to become privacy-compliant without switching

Looking for Google Analytics alternatives? We outline the options for making your analytics privacy compliant – and why staying with GA4 might be the best one.

Blog

Google Analytics and GDPR: When will businesses have legal certainty?

The new EU-US Data Privacy Framework enable the legal use of Google Analytics. Can it also guarantee companies legal certainty?

Blog
News

Facebook Tracking declared unlawful under GDPR by the Austrian DPA

In a recently published decision, the Austria DPA finds Facebook's tracking practices violate GDPR and Schrems II.

Blog

How Remarketing works with Server-side Tracking

Remarketing and retargeting are ubiquitous in online marketing. Here's how server-side tracking can enable effective targeting without third-party cookies.

Blog

Switzerland's new data protection law: How to become compliant

On September 1, Swiss companies must have switched to privacy-compliant tracking. JENTIS offers the most effective solution for maximum data protection and data quality.

News

Norway declares Google Analytics non-compliant with GDPR

The Norwegian data protection authority has come to the preliminary conclusion that the use of Google Analytics is non-compliant with the GDPR.

Blog
News

EU Parliament: Why MEPs rejected the Data Privacy Framework in committee

Our analysis of the opinions voiced on the Data Privacy Framework and what they mean for the implementation process.

Blog

How to choose the right server-side tracking provider

What do you need to consider when choosing your server-side tracking provider to avoid surprises? Find answers in our buyer’s checklist.

Blog

Server-side Tracking for Google Analytics 4

JENTIS supports full server-side tracking for Google Analytics 4, delivering higher data quality and exceptional data control.

News

Live in 30 days

The most powerful server-side tracking live on your site in 30 days or less – guaranteed with JENTIS.

Blog

The forgotten Data Protection Regulation that started it all

Have you heard of the groundbreaking data privacy regulation that threatened to disrupt data flow between the EU and the US? Hint: it’s not the GDPR.

Blog

JENTIS Essential Mode: Capture First-Party Data compliantly – even without Consent

JENTIS Essential Mode provides a compliant solution for capturing first-party data, including without user consent, empowering informed marketing decisions.

Blog

The 3 biggest Challenges for Digital Marketing 2023

What will be important in the coming year? What will pose the most difficult challenges for digital marketing? An analysis from a marketer's point of view.

Blog

Server Infrastructure: How to master the Black Friday Test

Each year, e-commerce websites face an onslaught of web traffic during Black Friday week when shoppers hunt for the best deals. Four reasons why the best server infrastructures handle it easily when others fail.

Blog

How to update your Standard Contractual Clauses

By the end of 2022, businesses must have updated their Standard Contractual Clauses. Here's how to do it.

Blog

The Beginner's Guide to Standard Contractual Clauses (SCCs)

Standard Contractual Clauses are an essential measure mandated by the GDPR. Find out what they are about in our Beginner's Guide.

News

JENTIS wins the EIT Challenge 2022

20 European scaleups pitched for the main prize in one of Europe's major pitch competitions. JENTIS gains access to the EIT's prestigious accelerator program.

Blog
News

The Trans-Atlantic Privacy Framework is taking shape. But will it stick?

U.S. President Biden has signed an executive order detailing regulations for the planned EU-U.S. Data Privacy Framework. The legal limbo is likely to continue for businesses on both sides of the Atlantic.

Blog

Preventing Data Loss with Server-Side Tracking

Outages and downtimes of critical services affecting data collection are becoming more frequent – and costly. But with server-side tracking enabled, marketers have an ace up their sleeve.

News

Denmark: Google Analytics declared unlawful

Google Analytics can no longer be used in a legally compliant manner without further measures. With its decision, Denmark's agency joins other data protection authorities in Europe.

Blog

The Founder Story of JENTIS

Looking back to the foundation of a company

Blog

Executive Summary: International data transfers

The essential knowledge on transferring personal data from the European Economic Area to other countries.

Blog

Personal data

GDPR-compliant data processing explained

Blog

Avoiding legal uncertainties in website tracking

Together with Spirit Legal, we shed light on the legal uncertainties of transferring personal data to a country outside the European Union

Blog

Self-hosting as a solution?

In 2022, a lot has happened in terms of tracking. In particular, recent rulings by data protection authorities across Europe have fuelled the discussion about the compliance of US tools - most notably Google Analytics.

Blog

American Surveillance Explained

What you need to know for your job as online marketer and analyst

News

Italy stops Google Analytics

Authority warns of illegality of sending data with GA to the U.S.

Blog

CNIL confirms Server-Side Tracking

We could hardly believe it when we at JENTIS read the two new articles from the French data protection authority CNIL. A whisper went through the office "Are they writing about us?"

News

New decision of CNIL

CNIL: "Google Analytics cannot be used in a GDPR-compliant way on client side."

Blog

Privacy Compliant Tracking with JENTIS

Take complete control of your web data with server-side tracking from JENTIS and easily comply with GDPR and other data protection regulations.

Blog

Server-Side Tracking, Step by Step

Looking to implement server-side tracking at your organisation? Here is our guide with the necessary steps on your way to compliant, first-party data collection.

Blog

The JENTIS Raw Data Model

How to collect and use raw data with the JENTIS raw data tool

Blog

Solve Schrems II with server-side tracking

Through pseudonymisation on European servers you can keep using U.S. 3rd Party vendors.

News

CNIL against client side Analytics

French data protection authority confirms non-conformity of client side GA

Blog

Is Google Analytics now taboo for us Europeans?

Which options you really have, if you want to continue using Google Analytics. An analysis by Thomas Tauchner.

Blog

Foxes that anonymize chickens

IP-address, GDPR & Analytics - an analysis by Thomas Tauchner

News

Use of Analytics illegal

Google Analytics was found to be non-compliant in Austria

Blog

How to improve pagespeed

How JENTIS can help to optimize the pagespeed of your website

Blog

Page speed & Webtracking

How to optimize your Core Web Vitals - Co-authored by Johannes Fröhlich and Dreifive

News

CNIL judges Google & Facebook

Judgment for violation of Article 82 of the French Data Protection Act

Blog

5 Tools to Audit your Reliance on Third Party Cookies

How to prepare for the Cookieless era

Blog

The Forced Data Loss

Can you do it successfully with 60% of your data missing?

Blog

JENTIS Infrastructure for Performance, Reliability and Scalability

When it comes to capturing data for our customers, there is no room for error. We built JENTIS' server infrastructure with maximum performance, reliability and scalability in mind.

Blog

Superpower of Online Marketers

And why is it so important to understand data capture and privacy regulation

Blog

The 5 best Podcasts about Marketing, Martech and GDPR

What we listen to to stay up-to-date

Blog

What you need to consider when tracking

An analysis by Fieldfisher

Blog

TTDPA explained

What is the Telecommunications Telemedia Data Protection Act and how can you comply with it?