The cookieless era has begun. Businesses that make the switch to server-side tracking in 2023 will be able to capture more accurate first-party data to complete customer journeys, increase marketing ROI, and effectively implement data protection.
Data Capture Platforms (DCPs) combine it all in one tool. In this Masterclass with renowned data specialist Jonas Rashedi, you will learn how to leverage a DCP to maximize data quality for your marketing and analytics, achieve data sovereignty and avoid troubles with the data protection authority.
Cookieless future? No problem! How to boost your marketing with server-side tracking
Date: May 9, 2023
Time: 10:45 a.m.
Location: Track 16, Hall B4
Jonas Rashedi, Chief Data Officer, FUNKE Mediengruppe
Jonas is a specialist in data and optimization and CDO at FUNKE Mediengruppe, where he is building a new business unit. Before this, he was Director of Data Intelligence & Technologies at Parfümerie Douglas GmbH for four years. There, he led seven teams until his departure and oversaw a sales increase from 300 million to 1.2 billion. In addition, he interviews data managers in his podcast MY DATA IS BETTER THAN YOURS, writes books in collaboration with Springer Verlag, and helps companies increase their revenue through an efficient and clear data strategy.
Klaus Müller, Founder & Co-CEO, JENTIS
Klaus is the founder and co-CEO of JENTIS and is responsible for the company’s commercial side. He has over 20 years of experience in digital and tech industries. In 2002, he brought Blackberry to Austria at T-Mobile. He then headed Product Management and later Product Marketing & CRM at the first UMTS provider in Austria, H3G Austria. As Head of Industry at Google, Klaus was responsible for business development and sales.
Thomas Tauchner, Founder, Co-CEO & CPO, JENTIS
Thomas is the founder, co-CEO and CPO of JENTIS. From a young age, Thomas had an eye on the needs of the analytics market and was always one step ahead of technological developments. After working as Head of Web Analytics at e-Dialog, he founded his own web analytics agency, Webrocket, in 2014. To solve the online marketing problems observed in the industry, Thomas developed a unique hybrid tracking solution from which JENTIS emerged in 2020.