Jubiläum: 4 Jahre DSGVO
What has been the impact of the General Data Protection Regulation, what are the current legal cases: the decisions of the Austrian and other data protection authorities, what measures have been taken and what challenges do companies in the EU currently face or how can they be solved? It is time to assess the situation from different perspectives.
Together with our excellent guest speakers Dr Rainer Knyrim, Alexandra Vetrovsky-Brychta, Aurélie Pols and Michael Pelzl, we will look at the situation from different angles and discuss upcoming trends in data protection.
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How Server-Side Tracking helped Zühlke achieve Data Excellence
Advance Metrics implemented server-side tracking and also enabled seamless integration with Microsoft Dynamics and other platforms to improve the efficiency of marketing automation and data analysis.
POAS vs. ROAS: The Key to Profitability in E-Commerce Marketing
Unlike Return on Ad Spend (ROAS), which centers on revenue, Profit on Ad Spend (POAS) provides a clearer picture of true profitability, helping businesses make smarter advertising investments.
Reverse the Rules: How JENTIS Reverse Proxy helps you keep first-party cookies persistent in Safari
A reverse proxy solution is key to overcoming Safari 16.4+ cookie limits, ensuring reliable web tracking and data integrity.
Pseudonymization: Server-side tracking with Data Protection
The JENTIS Data Capture Platform provides secure and powerful pseudonymisation to help you comply with data protection rules quickly and easily.
Google Analytics 4 server-side: Choosing the right Tag Manager
If you want to use Google Analytics 4 on the server side, you are faced with the decision: Google Tag Manager or JENTIS Data Capture Platform.
How Data Quality enables efficient and successful Digital Marketing
With high data quality, marketers gain more insights into user behaviour and increase ad performance and conversions.
Data Enrichment: Everything you need to know to get more out of your Data
Increase customer satisfaction and conversions with real-time data enrichment.
Server-Side Google Tag Manager: An Overview
Explore this overview of Server-Side Google Tag Manager: its features, benefits, and how it compares to Client-Side Google Tag Manager.
Higher revenue and 36% lower CPC with JENTIS
With server-side tracking from JENTIS, aqua blue was able to significantly lower the CPC and increase the ROI of its Google Ads campaigns.
Google will not deprecate Third-Party Cookies: What it means for Digital Marketers
Google will continue to support third-party cookies indefinitely. But lessons learned from Apple’s App Tracking Transparency suggest that asking users for consent could still spell the end for the technology.
Google's First-Party Mode vs. Server-Side Tracking: A Comparison
Google introduces the first-party mode to enhance data security and privacy controls.
The Ultimate Guide to Remarketing: Understanding Tracking Consent, Cookies, and Google Ads
Remarketing allows businesses to re-engage past website visitors with personalized ads, leveraging first-party data and privacy-first strategies like server-side tracking.
Supercharge your campaign performance with Piwik PRO and JENTIS Server-Side Tracking
Learn how Piwik PRO's analytics platform and JENTIS Server-Side Tracking can transform your marketing campaigns and boost ROI with advanced analytics, through real-world case studies and practical tips.
JENTIS Masterclass at OMR 2024
No Consent, No Problem: Performance Boost through Synthetic Data. The Live Reveal – May 8 at 10:30 AM.
Google postpones the Third-Party Cookie Deadline, again
Google has once again postponed the end of 3rd party cookies. This presents both opportunities and an urgent call to action for marketers.
JENTIS at eTail Germany 2024 in Berlin
Experts talk on post third-party-cookie strategies by Thomas Tauchner at eTail Germany in Berlin.
JENTIS at MarTech Summit Berlin
Experts talk on post third-party-cookie strategies by Thomas Tauchner at MarTech Summit in Berlin.
JENTIS at Big Data Minds Europe in Berlin
Experts talk on post third-party-cookie strategies by Thomas Tauchner at Big Data Minds Europe in Berlin.
What is Server-Side Tracking?
A detailed overview of server-side tracking for online marketers and web analysts. Learn if it is the right fit for you and your marketing.
The ROI of Insights: How Data-Driven Insights Translate into Measurable returns and Help Enhance Brand Equity
Three industry experts from Amazon, Haleon and JENTIS discussing the status quo and the way to go for data-driven marketing.
Google Consent Mode V2 in two minutes
Google’s new Consent Mode V2 requires you to adjust your tracking settings by March 2024. Here's what you need to know.
Improving Pagespeed: Best Practices for a faster Website
Fast loading times lead to more conversions and more sales in e-commerce. Find out how you can optimize your pagespeed.
JENTIS raises €11m Series A to make universal data capture a reality
The funding round led by Bright Pixel Capital, joined by 3TS Capital Partners and Pragmatech Ventures, will fuel product development and accelerate market expansion.
More Data, better Data: Supercharging GA4 with Server-Side Tracking
Unlock data potential with GA4 & server-side tracking in this informative webinar.
Data Privacy Framework will be challenged: Is Schrems III looming?
The new Data Privacy Framework has been approved by the EU. But will it survive Max Schrems' challenge in the courts?
Innovation Synthetic User
JENTIS has revolutionised the field of data analytics for marketers with its groundbreaking technology called Synthetic Users.
Save time and effort with server-side tracking as a managed service
Do-it-yourself vs. managed service: What you need to consider when choosing your server-side tracking setup.
What is cookieless Tracking?
The end of third-party cookies is causing a major transition across many industries. But what is cookieless tracking, really?
The vital need for privacy by design
Ann Cavoukian is one of the world's foremost privacy experts. Her concept of "Privacy by Design" has influenced countless data protection regulations, most notably the GDPR.
The rise and fall of third-party cookies
In Part 2 of his talk, Lou Montulli discusses the transformation of the cookie into an adtech tracking tool. He opens up about the opportunity he had to end third-party cookies then and there – and why he and his team decided to retain them.
This was Heroes of Data & Privacy 2023
Two great, exciting and informative days have come to an end. A summary in pictures from the live event in Vienna.
Certification as DPO in Austria
Do you want to become a certified data protection officer in Austria? Gisela Krenn from Austrian Standards explains how to get certified, what to expect - and how recertification works.
Consent-Based Marketing
Aren't marketing and data protection two different sets of interests? At first glance they are, but in the long term the responsible handling of data is an important factor in gaining the trust of customers.
Interview: The Origin of the Web-Cookie
Watch an exciting interview with Lou Montulli, the inventor of the web cookie.
How to prepare for the new data protection act in Switzerland
What’s new? Who should prepare? And does the new data protection regulation apply to companies in the EU?
Datensouveränität in der Automobil-Branche
Cars are private spaces – and a rapidly growing source of personal and other data. Who owns this data? And how is it used?
GDPR fines: Levels and Frequency
The number of publicly known GDPR fines handed down each month has reached a significant level. However, analyses suggest that the published cases are only the tip of the iceberg.
5 Years of GDPR: Challenges, Risks, and Strategies in a privacy-centric World
Leading experts discuss the impact of the GDPR on businesses and provide valuable insights into successful data protection strategies.
Life after the 3rd party cookie
What are 3rd party cookies? How do they work? And what will life for online advertising look like after their demise?
AI-revolution and data protection
Operating on the edge of legality in marketing and ad tech
Beyond GDPR: How to navigate the global data protection landscape
Since GDPR, new data protection laws are coming into force worldwide. This webinar will teach you how to stay compliant in the global landscape.
Nudging, Dark Patterns and other problems: How to design a Consent Banner
In this webinar, Carolyn Loy goes over the 5 most common mistakes with Consent Banners and gives a practical demonstration of how to design legally valid banners for websites and apps.
App Tracking Transparency between Data Protection & Competition Restriction
One of Europe's leading experts on competition law in digital markets provides exciting insights and assessments on Apple's App Tracking Transparency (ATT).
Legal Glossary
TTDSG, LIA, CCPA? We have got you covered! Learn about legal terms related to data processing, data privacy and current legal developments.
Remarketing and Personalisation in the cookieless Future
Will remarketing still be possible in the cookieless future? And if so, how? A panel of renowned experts provides valuable insights.
What culture do businesses need to handle data right?
Ethical handling of data is not just a question of rules and regulations from outside or within a data-driven company – it is a question of culture as well. Hear experts on how to handle data right.
Zero to Hero: How an Innovator changed Data Science & Data Privacy in the 15th Century
In this session, Klaus Mueller will take a step back to take a look at the big picture of how the world of data and data privacy evolved.
Data Clean Rooms: The new Holy Grail in online Marketing?
What are data clean rooms, how do they work, and are they privacy-compliant? Learn everything you need to know in this webinar.
DPA Insights: Google Analytics and Data Transfers to the US
The Austrian data protection authority is at the forefront of GDPR enforcement in Europe. You will learn all about relevant cases and valuable insights, e.g. on the case of Google Analytics.
EU Privacy Seal for use in Marketing & PR
The most important criteria for certification and what you need to consider when using certification as a marketing tool.
Heroes of Data & Privacy 2023
Following the success of the first edition of Heroes of Data & Privacy as an online event in 2022, the conference is coming back bigger and better.
Webinar: More revenue with better first-party data
Learn how to implement a successful first-party data strategy and how to leverage it effectively for your business.
Google Analytics 4: How to become privacy-compliant without switching
Looking for Google Analytics alternatives? We outline the options for making your analytics privacy compliant – and why staying with GA4 might be the best one.
Google Analytics and GDPR: When will businesses have legal certainty?
The new EU-US Data Privacy Framework enable the legal use of Google Analytics. Can it also guarantee companies legal certainty?
Facebook Tracking declared unlawful under GDPR by the Austrian DPA
In a recently published decision, the Austria DPA finds Facebook's tracking practices violate GDPR and Schrems II.
DPO Brunch in April
In our first in-person DPO Brunch in Vienna, we will discuss the legal implications of analytics tools, specifically Google Analytics, with leading experts.
How Remarketing works with Server-side Tracking
Remarketing and retargeting are ubiquitous in online marketing. Here's how server-side tracking can enable effective targeting without third-party cookies.
Switzerland's new data protection law: How to become compliant
On September 1, Swiss companies must have switched to privacy-compliant tracking. JENTIS offers the most effective solution for maximum data protection and data quality.
EU Parliament: Why MEPs rejected the Data Privacy Framework in committee
Our analysis of the opinions voiced on the Data Privacy Framework and what they mean for the implementation process.
How to choose the right server-side tracking provider
What do you need to consider when choosing your server-side tracking provider to avoid surprises? Find answers in our buyer’s checklist.
Server-side Tracking for Google Analytics 4
JENTIS supports full server-side tracking for Google Analytics 4, delivering higher data quality and exceptional data control.
The forgotten Data Protection Regulation that started it all
Have you heard of the groundbreaking data privacy regulation that threatened to disrupt data flow between the EU and the US? Hint: it’s not the GDPR.
Data Enrichment to generate better first-party Data in real-time
JENTIS was represented at the legendary analytics conference Superweek in Hungary with a presentation by JENTIS founder and co-CEO Thomas Tauchner.
Transatlantic Data Transfers: Expectations and the Reality
2023 could be the year of change for transatlantic data transfers. Or will history repeat itself? Hear what leading experts had to say at our DPO Brunch in February.
JENTIS Essential Mode: Capture First-Party Data compliantly – even without Consent
JENTIS Essential Mode provides a compliant solution for capturing first-party data, including without user consent, empowering informed marketing decisions.
The 3 biggest Challenges for Digital Marketing 2023
What will be important in the coming year? What will pose the most difficult challenges for digital marketing? An analysis from a marketer's point of view.
JENTIS by E-Commerce Inspiration Night
Meet us at the E-Commerce Inspiration Night in Vienna, where we will present the benefits of the JENTIS Data Capture Platform for E-Commerce.
Server Infrastructure: How to master the Black Friday Test
Each year, e-commerce websites face an onslaught of web traffic during Black Friday week when shoppers hunt for the best deals. Four reasons why the best server infrastructures handle it easily when others fail.
JENTIS at IAPP Data Protection Conference 2022
Meet us at our Lunch Roundtable Topic Discussion on how compliant server-side tracking improves data quality.
How to update your Standard Contractual Clauses
By the end of 2022, businesses must have updated their Standard Contractual Clauses. Here's how to do it.
The Beginner's Guide to Standard Contractual Clauses (SCCs)
Standard Contractual Clauses are an essential measure mandated by the GDPR. Find out what they are about in our Beginner's Guide.
The Trans-Atlantic Privacy Framework is taking shape. But will it stick?
U.S. President Biden has signed an executive order detailing regulations for the planned EU-U.S. Data Privacy Framework. The legal limbo is likely to continue for businesses on both sides of the Atlantic.
Preventing Data Loss with Server-Side Tracking
Outages and downtimes of critical services affecting data collection are becoming more frequent – and costly. But with server-side tracking enabled, marketers have an ace up their sleeve.
JENTIS at Marketing Analytics Summit
Visit us at the Marketing Analytics Summit 2022 in Berlin
Express Webinar: Google Analytics banned in Denmark – What now?
Learn more about the most recent decision of the Danish data protection agency regarding Google Analytics and its implications for your organisation.
JENTIS at the data protection conference
Visit us at the Data Protection Conference 2022 in Düsseldorf!
DPO Brunch
A prominent panel of experts explains how to deal with the recent decisions of the European Data Protection Authorities
Executive Summary: International data transfers
The essential knowledge on transferring personal data from the European Economic Area to other countries.
Data quality versus data privacy
If the data protection authorities knocked on your door today - how confident are you that you are compliantly processing personal data?
Avoiding legal uncertainties in website tracking
Together with Spirit Legal, we shed light on the legal uncertainties of transferring personal data to a country outside the European Union
Self-hosting as a solution?
In 2022, a lot has happened in terms of tracking. In particular, recent rulings by data protection authorities across Europe have fuelled the discussion about the compliance of US tools - most notably Google Analytics.
Case Study: Server Side Tracking
2023 will be the year of big change for your marketing setup: Adzine Webinar about the future of data collection
American Surveillance Explained
What you need to know for your job as online marketer and analyst
CNIL confirms Server-Side Tracking
We could hardly believe it when we at JENTIS read the two new articles from the French data protection authority CNIL. A whisper went through the office "Are they writing about us?"
Privacy Compliant Tracking with JENTIS
Take complete control of your web data with server-side tracking from JENTIS and easily comply with GDPR and other data protection regulations.
Server-Side Tracking, Step by Step
Looking to implement server-side tracking at your organisation? Here is our guide with the necessary steps on your way to compliant, first-party data collection.
Paradigm Shift - Hybrid Tracking
What Google, Tealium & Co have forgotten with their server side tracking technologies
Solve Schrems II with server-side tracking
Through pseudonymisation on European servers you can keep using U.S. 3rd Party vendors.
Is Google Analytics now taboo for us Europeans?
Which options you really have, if you want to continue using Google Analytics. An analysis by Thomas Tauchner.
Google Analytics illegal?
The standard implementation of Google Analytics has been found NOT to be legally compliant. What to do now - the next steps
Foxes that anonymize chickens
IP-address, GDPR & Analytics - an analysis by Thomas Tauchner
Page speed & Webtracking
How to optimize your Core Web Vitals - Co-authored by Johannes Fröhlich and Dreifive
5 Tools to Audit your Reliance on Third Party Cookies
How to prepare for the Cookieless era
JENTIS Infrastructure for Performance, Reliability and Scalability
When it comes to capturing data for our customers, there is no room for error. We built JENTIS' server infrastructure with maximum performance, reliability and scalability in mind.
Superpower of Online Marketers
And why is it so important to understand data capture and privacy regulation
The 5 best Podcasts about Marketing, Martech and GDPR
What we listen to to stay up-to-date
TTDPA explained
What is the Telecommunications Telemedia Data Protection Act and how can you comply with it?