What has been the impact of the General Data Protection Regulation, what are the current legal cases: the decisions of the Austrian and other data protection authorities, what measures have been taken and what challenges do companies in the EU currently face or how can they be solved? It is time to assess the situation from different perspectives.
Together with our excellent guest speakers Dr Rainer Knyrim, Alexandra Vetrovsky-Brychta, Aurélie Pols and Michael Pelzl, we will look at the situation from different angles and discuss upcoming trends in data protection.
The rise and fall of third-party cookies
In Part 2 of his talk, Lou Montulli discusses the transformation of the cookie into an adtech tracking tool. He opens up about the opportunity he had to end third-party cookies then and there – and why he and his team decided to retain them.