25. May 2022

Jubiläum: 4 Jahre DSGVO

4 years later: What has been the impact of the General Data Protection Regulation?

What has been the impact of the General Data Protection Regulation, what are the current legal cases: the decisions of the Austrian and other data protection authorities, what measures have been taken and what challenges do companies in the EU currently face or how can they be solved? It is time to assess the situation from different perspectives.

Together with our excellent guest speakers Dr Rainer Knyrim, Alexandra Vetrovsky-Brychta, Aurélie Pols and Michael Pelzl, we will look at the situation from different angles and discuss upcoming trends in data protection.

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Meet us!
07
May

JENTIS Masterclass at OMR 2024

No Consent, No Problem: Performance Boost through Synthetic Data. The Live Reveal – May 8 at 10:30 AM.

Blog

3rd Party cookie deadline postponed: What does it mean for marketers?

Google has once again postponed the end of 3rd party cookies. This presents both opportunities and an urgent call to action for marketers.

JENTIS Event
25
Jun

Supercharge your campaign performance with Piwik PRO and JENTIS Server-Side Tracking

Learn how Piwik PRO's analytics platform and JENTIS Server-Side Tracking can transform your marketing campaigns and boost ROI with advanced analytics, through real-world case studies and practical tips.

Past Events
19
Mar

JENTIS at eTail Germany 2024 in Berlin

Experts talk on post third-party-cookie strategies by Thomas Tauchner at eTail Germany in Berlin.

Past Events
06
Mar

JENTIS at MarTech Summit Berlin

Experts talk on post third-party-cookie strategies by Thomas Tauchner at MarTech Summit in Berlin.

Past Events
03
Mar

JENTIS at Big Data Minds Europe in Berlin

Experts talk on post third-party-cookie strategies by Thomas Tauchner at Big Data Minds Europe in Berlin.

Blog

What is Server-Side Tracking?

A detailed overview of server-side tracking for online marketers and web analysts. Learn if it is the right fit for you and your marketing.

Past Events
21
Feb

The ROI of Insights: How Data-Driven Insights Translate into Measurable returns and Help Enhance Brand Equity

Three industry experts from Amazon, Haleon and JENTIS discussing the status quo and the way to go for data-driven marketing.

Blog

Google Consent Mode V2 in two minutes

Google’s new Consent Mode V2 requires you to adjust your tracking settings by March 2024. Here's what you need to know.

Blog

Improving Pagespeed: Best Practices for a faster Website

Fast loading times lead to more conversions and more sales in e-commerce. Find out how you can optimize your pagespeed.

Blog
Press

JENTIS raises €11m Series A to make universal data capture a reality

The funding round led by Bright Pixel Capital, joined by 3TS Capital Partners and Pragmatech Ventures, will fuel product development and accelerate market expansion.

Past Events
23
Nov

More Data, better Data: Supercharging GA4 with Server-Side Tracking

Unlock data potential with GA4 & server-side tracking in this informative webinar.

Blog

Why is data quality crucial for digital marketing success?

With high data quality, marketers gain more insights into user behaviour and increase ad performance and conversions.

Blog

Data Privacy Framework will be challenged: Is Schrems III looming?

The new Data Privacy Framework has been approved by the EU. But will it survive Max Schrems' challenge in the courts?

Blog

Innovation Synthetic User

JENTIS has revolutionised the field of data analytics for marketers with its groundbreaking technology called Synthetic Users.

Blog

ID-Pooling - the new remarketing

Id-Pooling - the ability to activate data from visitors that were previously "lost."

Blog

Save time and effort with server-side tracking as a managed service

Do-it-yourself vs. managed service: What you need to consider when choosing your server-side tracking setup.

Blog

JENTIS Pseudonymisation: Server-side Tracking with optimal Data Protection

The JENTIS Data Capture Platform provides secure and powerful pseudonymisation to help you comply with data protection rules quickly and easily.

Blog

What is cookieless Tracking?

The end of third-party cookies is causing a major transition across many industries. But what is cookieless tracking, really?

Recording
25
May

The vital need for privacy by design

Ann Cavoukian is one of the world's foremost privacy experts. Her concept of "Privacy by Design" has influenced countless data protection regulations, most notably the GDPR.

Recording
25
May

The rise and fall of third-party cookies

In Part 2 of his talk, Lou Montulli discusses the transformation of the cookie into an adtech tracking tool. He opens up about the opportunity he had to end third-party cookies then and there – and why he and his team decided to retain them.

Past Events

This was Heroes of Data & Privacy 2023

Two great, exciting and informative days have come to an end. A summary in pictures from the live event in Vienna.

Past Events
24
May

Certification as DPO in Austria

Do you want to become a certified data protection officer in Austria? Gisela Krenn from Austrian Standards explains how to get certified, what to expect - and how recertification works.

Recording
24
May

Consent-Based Marketing

Aren't marketing and data protection two different sets of interests? At first glance they are, but in the long term the responsible handling of data is an important factor in gaining the trust of customers.

Recording
24
May

Interview: The Origin of the Web-Cookie

Watch an exciting interview with Lou Montulli, the inventor of the web cookie.

Past Events
25
May

How to prepare for the new data protection act in Switzerland

What’s new? Who should prepare? And does the new data protection regulation apply to companies in the EU?

Past Events
25
May

Datensouveränität in der Automobil-Branche

Cars are private spaces – and a rapidly growing source of personal and other data. Who owns this data? And how is it used?

Blog

GDPR fines: Levels and Frequency

The number of publicly known GDPR fines handed down each month has reached a significant level. However, analyses suggest that the published cases are only the tip of the iceberg.

Past Events
24
May

5 Years of GDPR: Challenges, Risks, and Strategies in a privacy-centric World

Leading experts discuss the impact of the GDPR on businesses and provide valuable insights into successful data protection strategies.

Blog
Past Events

Life after the 3rd party cookie

What are 3rd party cookies? How do they work? And what will life for online advertising look like after their demise?

Past Events
25
May

AI-revolution and data protection

Operating on the edge of legality in marketing and ad tech

Past Events
24
May

Beyond GDPR: How to navigate the global data protection landscape

Since GDPR, new data protection laws are coming into force worldwide. This webinar will teach you how to stay compliant in the global landscape.

Past Events
24
May

Nudging, Dark Patterns and other problems: How to design a Consent Banner

In this webinar, Carolyn Loy goes over the 5 most common mistakes with Consent Banners and gives a practical demonstration of how to design legally valid banners for websites and apps.

Recording
24
May

App Tracking Transparency between Data Protection & Competition Restriction

One of Europe's leading experts on competition law in digital markets provides exciting insights and assessments on Apple's App Tracking Transparency (ATT).

Blog

Legal Glossary

TTDSG, LIA, CCPA? We have got you covered! Learn about legal terms related to data processing, data privacy and current legal developments.

Past Events
25
May

Remarketing and Personalisation in the cookieless Future

Will remarketing still be possible in the cookieless future? And if so, how? A panel of renowned experts provides valuable insights.

Past Events
24
May

What culture do businesses need to handle data right?

Ethical handling of data is not just a question of rules and regulations from outside or within a data-driven company – it is a question of culture as well. Hear experts on how to handle data right.

Past Events
24
May

Zero to Hero: How an Innovator changed Data Science & Data Privacy in the 15th Century

In this session, Klaus Mueller will take a step back to take a look at the big picture of how the world of data and data privacy evolved.

Past Events
25
May

Data Clean Rooms: The new Holy Grail in online Marketing?

What are data clean rooms, how do they work, and are they privacy-compliant? Learn everything you need to know in this webinar.

Past Events
25
May

DPA Insights: Google Analytics and Data Transfers to the US

The Austrian data protection authority is at the forefront of GDPR enforcement in Europe. You will learn all about relevant cases and valuable insights, e.g. on the case of Google Analytics.

Past Events
24
May

EU Privacy Seal for use in Marketing & PR

The most important criteria for certification and what you need to consider when using certification as a marketing tool.

Past Events
24
May

Heroes of Data & Privacy 2023

Following the success of the first edition of Heroes of Data & Privacy as an online event in 2022, the conference is coming back bigger and better.

Past Events
25
Apr

Webinar: More revenue with better first-party data

Learn how to implement a successful first-party data strategy and how to leverage it effectively for your business.

Blog

Google Analytics 4: How to become privacy-compliant without switching

Looking for Google Analytics alternatives? We outline the options for making your analytics privacy compliant – and why staying with GA4 might be the best one.

Blog

Google Analytics and GDPR: When will businesses have legal certainty?

The new EU-US Data Privacy Framework enable the legal use of Google Analytics. Can it also guarantee companies legal certainty?

Blog
News

Facebook Tracking declared unlawful under GDPR by the Austrian DPA

In a recently published decision, the Austria DPA finds Facebook's tracking practices violate GDPR and Schrems II.

Past Events
12
Apr

DPO Brunch in April

In our first in-person DPO Brunch in Vienna, we will discuss the legal implications of analytics tools, specifically Google Analytics, with leading experts.

Blog

How Remarketing works with Server-side Tracking

Remarketing and retargeting are ubiquitous in online marketing. Here's how it works with server-side tracking.

Blog

Switzerland's new data protection law: How to become compliant

On September 1, Swiss companies must have switched to privacy-compliant tracking. JENTIS offers the most effective solution for maximum data protection and data quality.

Blog
News

EU Parliament: Why MEPs rejected the Data Privacy Framework in committee

Our analysis of the opinions voiced on the Data Privacy Framework and what they mean for the implementation process.

Blog

How to choose the right server-side tracking provider

What do you need to consider when choosing your server-side tracking provider to avoid surprises? Find answers in our buyer’s checklist.

Blog

Server-side Tracking for Google Analytics 4

JENTIS supports full server-side tracking for Google Analytics 4, delivering higher data quality and exceptional data control.

Blog

The forgotten Data Protection Regulation that started it all

Have you heard of the groundbreaking data privacy regulation that threatened to disrupt data flow between the EU and the US? Hint: it’s not the GDPR.

Past Events
03
Feb

Data Enrichment to generate better first-party Data in real-time

JENTIS was represented at the legendary analytics conference Superweek in Hungary with a presentation by JENTIS founder and co-CEO Thomas Tauchner.

Past Events
02
Feb

Transatlantic Data Transfers: Expectations and the Reality

2023 could be the year of change for transatlantic data transfers. Or will history repeat itself? Hear what leading experts had to say at our DPO Brunch in February.

Blog

JENTIS Essential Mode: Capture First-Party Data compliantly – even without Consent

JENTIS Essential Mode provides a compliant solution for capturing first-party data, including without user consent, empowering informed marketing decisions.

Blog

The 3 biggest Challenges for Digital Marketing 2023

What will be important in the coming year? What will pose the most difficult challenges for digital marketing? An analysis from a marketer's point of view.

Past Events
25
Jan

JENTIS by E-Commerce Inspiration Night

Meet us at the E-Commerce Inspiration Night in Vienna, where we will present the benefits of the JENTIS Data Capture Platform for E-Commerce.

Blog

Server Infrastructure: How to master the Black Friday Test

Each year, e-commerce websites face an onslaught of web traffic during Black Friday week when shoppers hunt for the best deals. Four reasons why the best server infrastructures handle it easily when others fail.

Past Events
16
Nov

JENTIS at IAPP Data Protection Conference 2022

Meet us at our Lunch Roundtable Topic Discussion on how compliant server-side tracking improves data quality.

Blog

How to update your Standard Contractual Clauses

By the end of 2022, businesses must have updated their Standard Contractual Clauses. Here's how to do it.

Blog

The Beginner's Guide to Standard Contractual Clauses (SCCs)

Standard Contractual Clauses are an essential measure mandated by the GDPR. Find out what they are about in our Beginner's Guide.

Blog
News

The Trans-Atlantic Privacy Framework is taking shape. But will it stick?

U.S. President Biden has signed an executive order detailing regulations for the planned EU-U.S. Data Privacy Framework. The legal limbo is likely to continue for businesses on both sides of the Atlantic.

Blog

Preventing Data Loss with Server-Side Tracking

Outages and downtimes of critical services affecting data collection are becoming more frequent – and costly. But with server-side tracking enabled, marketers have an ace up their sleeve.

Past Events
06
Oct

JENTIS at Marketing Analytics Summit

Visit us at the Marketing Analytics Summit 2022 in Berlin

Past Events
06
Oct

Express Webinar: Google Analytics banned in Denmark – What now?

Learn more about the most recent decision of the Danish data protection agency regarding Google Analytics and its implications for your organisation.

Past Events
25
Sep

JENTIS at the data protection conference

Visit us at the Data Protection Conference 2022 in Düsseldorf!

Past Events
09
Sep

DPO Brunch

A prominent panel of experts explains how to deal with the recent decisions of the European Data Protection Authorities

Blog

The Founder Story of JENTIS

Looking back to the foundation of a company

Blog

Executive Summary: International data transfers

The essential knowledge on transferring personal data from the European Economic Area to other countries.

Blog

Personal data

GDPR-compliant data processing explained

Past Events
01
Sep

Data quality versus data privacy

If the data protection authorities knocked on your door today - how confident are you that you are compliantly processing personal data?

Blog

Avoiding legal uncertainties in website tracking

Together with Spirit Legal, we shed light on the legal uncertainties of transferring personal data to a country outside the European Union

Blog

Self-hosting as a solution?

In 2022, a lot has happened in terms of tracking. In particular, recent rulings by data protection authorities across Europe have fuelled the discussion about the compliance of US tools - most notably Google Analytics.

Blog

Why remarketing has an expiration date

2024 will be the end of Third-Party-Cookies

Past Events
25
Aug

Case Study: Server Side Tracking

2023 will be the year of big change for your marketing setup: Adzine Webinar about the future of data collection

Blog

American Surveillance Explained

What you need to know for your job as online marketer and analyst

Blog

CNIL confirms Server-Side Tracking

We could hardly believe it when we at JENTIS read the two new articles from the French data protection authority CNIL. A whisper went through the office "Are they writing about us?"

Blog

Privacy Compliant Tracking with JENTIS

Take complete control of your web data with server-side tracking from JENTIS and easily comply with GDPR and other data protection regulations.

Blog

Server-Side Tracking, Step by Step

Looking to implement server-side tracking at your organisation? Here is our guide with the necessary steps on your way to compliant, first-party data collection.

Past Events
21
Apr

Paradigm Shift - Hybrid Tracking

What Google, Tealium & Co have forgotten with their server side tracking technologies

Blog

The JENTIS Raw Data Model

How to collect and use raw data with the JENTIS raw data tool

Blog

Pseudonymisation versus anonymisation

Worin der wichtige Unterschied liegt

Blog

Solve Schrems II with server-side tracking

Through pseudonymisation on European servers you can keep using U.S. 3rd Party vendors.

Blog

Is Google Analytics now taboo for us Europeans?

Which options you really have, if you want to continue using Google Analytics. An analysis by Thomas Tauchner.

Past Events
20
Jan

Google Analytics illegal?

The standard implementation of Google Analytics has been found NOT to be legally compliant. What to do now - the next steps

Blog

Foxes that anonymize chickens

IP-address, GDPR & Analytics - an analysis by Thomas Tauchner

Blog

How to improve pagespeed

How JENTIS can help to optimize the pagespeed of your website

Blog

Page speed & Webtracking

How to optimize your Core Web Vitals - Co-authored by Johannes Fröhlich and Dreifive

Blog

5 Tools to Audit your Reliance on Third Party Cookies

How to prepare for the Cookieless era

Blog

The Forced Data Loss

Can you do it successfully with 60% of your data missing?

Blog

JENTIS Infrastructure for Performance, Reliability and Scalability

When it comes to capturing data for our customers, there is no room for error. We built JENTIS' server infrastructure with maximum performance, reliability and scalability in mind.

Blog

Superpower of Online Marketers

And why is it so important to understand data capture and privacy regulation

Blog

The 5 best Podcasts about Marketing, Martech and GDPR

What we listen to to stay up-to-date

Blog

What you need to consider when tracking

An analysis by Fieldfisher

Blog

TTDPA explained

What is the Telecommunications Telemedia Data Protection Act and how can you comply with it?