Event – Streaminglink: Advance Metrics – More Data, better Data: Supercharging GA4 with Server-Side Tracking
Event – Anmeldung – Advance Metrics Webinar 231123
The rise and fall of third-party cookies
In Part 2 of his talk, Lou Montulli discusses the transformation of the cookie into an adtech tracking tool. He opens up about the opportunity he had to end third-party cookies then and there – and why he and his team decided to retain them.